The old CW Motorsports website had served its purpose, but we knew we could do way better. Outdated, visually flat with little energy, and increasingly vulnerable to spam bots, it no longer kept pace with the brand we’re becoming. We’re committed to constant improvement, both in the products we build and how we present ourselves. It was time to level up and build something that reflected the grit, passion, and performance that we expect of ourselves.
Redefining Our Impression
The website can be viewed as the first ‘handshake’ with a new customer. And for a company like ours, where trust, capability, and performance mean everything, that first impression needs to hit hard. The new CW Motorsports site brings a bolder, updated look with clear navigation, improved photography, and stronger messaging that captures what we’re all about. As the new hire tasked with this mission (hey, I’m Chris 👋), it’s been a challenging and rewarding road. I dove headfirst into rebuilding the website, tightening up the user experience to make sure visitors can easily find what they need. We also tackled and improved the technical side, letting us adapt and grow as we go.
Some of the web milestones:
📸 New Product Photography:
I set out to capture cleaner, more detailed product images (that will continue to grow) in order to better showcase our craftsmanship.
✍️ Updated Descriptions & Content:
We’re going into Rewrite Mode! More helpful, more accurate, and more in line with the way our customers search and shop.
🧰 Smart Plugins & Custom Features:
From building interactive sliders to refining our contact and dealer forms, we’re introducing a range of plugins to give our site functionality and personality.
🔒 Improved Security & Hosting:
The old site was vulnerable, slow and costly. We’ve now reduced hosting expenses while gaining better control over our own digital footprint.
🧠 Hands-On Growth:
This process has been a crash course in site development, and I’ve been soaking up every bit of knowledge along the way!
At its core, this project wasn’t just about building a website, it was about building a better way for you, our customers and community, to connect with CW Motorsports. There’s still more to come, but the foundation has been laid, and it’s one we’re proud of.
Thanks for riding with us!
Chris,
Brand & Digital Marketing Manager
CW Motorsports
